Event design

Trade events and expos are a key part of CAPSLOCK’s marketing strategy. However, in busy exhibition spaces with many exhibitors competing for attention, the brand struggled to stand out and present a consistently polished presence.

Working closely with the marketing team, I developed a cohesive event identity built around three core elements: a pop-up event stand, a new uniform, and clear, consistent print materials. Together, these created a recognisable and professional presence across events.

Mock-up of the events banner and podium

Banner

The pop-up event banner is designed to set the backdrop of the stand. The solid brand colour draws your eye in, landing on a clear message and contact details. I added subtle images of previous learners to this backdrop, giving more context about the company, and to develop intrigue with event visitors.

Male-presenting team member wearing CAPSLOCK events uniform

Events uniform in situ

Mock-up of events uniform

Events uniform in situ

Events uniform

I also implemented an events uniform. This was a simple branded t-shirt with a call-to-action on the back. It was designed in conjunction with the event banner, allowing visitors to associate the colour of the banner with the t-shirt, and make CAPSLOCK staff more recognisable. It also made it easy for the team to be instantly recognisable whilst not at the stand, and encouraged conversations.

Events postcards for individuals

Events postcards for businesses

Postcards

Event postcards were an easy addition to quickly give to visitors. They are small enough to be placed in a pocket or bag, with just enough information to remind them of a conversation with the team, and actions to follow up later.

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